BMW Group

What is a Cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Then, the cookies are sent back to the original website in each of the subsequent visits (origin cookies) or another website that recognizes that cookie (third party cookies). Cookies are useful because they enable a website to recognize a user's device. Cookies have many purposes, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improve your user experience. They also help you ensure that ads you see online are relevant to you and your interests.
Based on the role of the cookies and the purpose for which they are used, there are four categories of cookies: strictly necessary cookies, performance cookies, functionality cookies or marketing cookies.
Cookie use on BMW website:
Like most websites, BMW website uses cookies to enhance the user experience by enabling the site to remember your visits, allowing you to navigate between pages more efficiently, saving your preferences, allowing you to interact with social networks like Facebook or Google+ and Google Maps services.

The cookies set on our website (party cookies) or in other web pages which load their content on our website (third-party cookies); for example, our web pages include embedded "Share" buttons which allow our users to share content with friends via social networks like Facebook and Twitter. These other sites may set a cookie when you are logged into their service. BMW does not control cookies from these websites. Check the websites of third parties for further information about their cookies and how to manage them.

Cookies categories:
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.


Strictly necessary cookies
Are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies
Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functionality cookies
Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies
are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organizations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organizations.


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